Ref NoLDC/CD/1/1
TitleAdvertising
Date1960s-1990s
TermMarketing
AdminHistoryAs part of its marketing strategy the Development Corporation produced a number of brochures and videos highlighting the benefits for firms locating in Livingston. Livingston's standard of living and economic benefits (firms were entitled to a number of beneficial rates if they located in Livingston's) were stressed. The Corporation also produced, or commissioned marketing campaigns for locations throughout the world.
AccessStatusOpen
Extent5 subseries comprising 180 items and 34 posters
ScopeandContent5 subseries comprising:

1. Brochures and leaflets which promote Livingston's residential and leisure facilities, 1960s-1990s.
2. Brochures and leaflets that market Livingston as a place to do business, 1970s-1990s.
3. Master copies of advertising brochures, each photograph is annotated with the departmental reference for the photograph's negative, 1970s-1980s.
4. Two books produced with the help of the Corporation, relating to the history of the area of Livingston, before the creation of the new town in 1962.
5. Posters used by the Corporation in its marketing campaigns, 1970s-1990s.
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